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37 Company research demonstrating that altering pack colour changes perceptions of cigarettes characteristics Building on Cheskins work and sensation transference, as early as the 1950s the companies used ocular measurements (eye movements), 30 tachistoscopic testing (consumers recall time after flashing a picture of the package) 46 and repertory grid techniques (colours influence on consumers assessment of the products sensory properties) 41 alongside traditional market surveys to determine how cigarette pack colours not only enhanced the visual prominence of their brands and supported brand imagery, but also influenced consumers experience of smoking the cigarettes

Snus, a tobacco product that originated in Sweden, is fast becoming a popular option in the UK